2025 Mason County Women in Business
Women play an essential role in shaping Mason County’s economy—not just as business owners, but as leaders, directors, and trailblazers in every sector. From entrepreneurs building their own companies to directors, managers, and industry professionals driving growth, women in business contribute to the strength and success of our community. As the economic development leader of the county, we are proud to dedicate Women’s History Month to honoring their impact through our Women in Business Spotlight series. By sharing their stories, we aim to inspire, educate, and empower others to pursue their own paths in business—whether that means launching a company, stepping into leadership, or breaking barriers in traditionally male-dominated industries. Women belong in every space where decisions are made, and their contributions are vital to the economic future of Mason County.
Mendy Harlow, Executive Director for the Hood Canal Salmon Enhancement Group
Belfair, WA
“Get er’ done!”
-Mendy Harlow
What inspired your passion for habitat restoration?
My passion for habitat restoration began with my upbringing—my dad worked for the Bureau of Land Management, so I grew up moving often, experiencing diverse ecosystems. Initially pursuing environmental law at Arizona State University, I realized I wanted to see the direct impact of my work. For the past 22 years at The Salmon Center, I’ve focused on Puget Sound’s water quality and habitat restoration, particularly in Hood Canal, one of only ten U.S. fjords, and the only in the lower 48 states. Seeing how restoration efforts support salmon recovery and, in turn, struggling orca populations drives me. My project management mindset ensures ideas turn into action, making a tangible difference in the ecosystem.
How do you balance leadership, community engagement, and fieldwork?
Balancing leadership, community engagement, and fieldwork requires adaptability and strong communication. As executive director of The Salmon Center, I prioritize supporting my team while ensuring budgets and grants are managed effectively. Clear communication helps me stay connected, whether I’m in the office, out in the field, or engaging with the community. My phone is essential for staying in touch, and I make a conscious effort to foster an inclusive, collaborative approach in all aspects of my work. Being involved with local chambers, Rotary, Kiwanis, and advisory boards strengthens our outreach, allowing me to bridge leadership responsibilities with hands-on conservation efforts.
What has been your biggest challenge, and how did you overcome it?
One of the biggest challenges has been maintaining consistent funding. Non-profits are always fundraising, and we rely heavily on grant writing—primarily at the state and federal levels—along with community fundraisers to support our work. It’s a constant effort, but the impact we make keeps us motivated. Passion from both my team and myself fuels our determination to keep pushing forward. Another challenge is effectively communicating our work to the community. I’ve tackled this by staying actively engaged and ensuring The Salmon Center remains open and welcoming. Our u-pick garden, petting zoo, and walking trails provide hands-on experiences, making it easier for people to connect with our mission.
Does being a women influence your work?
I think being a woman may have influenced my work in the past, but today, there are so many different jobs within the environmental field. Rachel Carson, the American marine biologist, writer, and conservationist, really inspired me with her book Silent Spring. She had an incredible ability to communicate environmental advocacy, and I deeply admire her. She made complex environmental issues accessible to everyday people, not just scientists, allowing important information to reach a wider audience rather than being overly technical.
What drives you, and what legacy do you hope to leave?
Success, to me, is making a lasting impact through collaboration, especially in habitat restoration. My goal is to restore all nine estuaries in Hood Canal, creating healthier ecosystems for future generations. Beyond that, I want to inspire people to appreciate and protect the natural world. Kindness is the trait I value most—a lesson from my dad’s management style—and I strive to lead with that same approach. By fostering a positive, engaged community, I hope my legacy will be one of restoration, awareness, and a commitment to preserving our environment.
How do you take care of yourself outside of work?
Staying physically active is important to me. I start my mornings with a run, which gives me time to think and sets a positive tone for the day. Strength training also helps me feel strong and ready to take on anything. Running, in particular, is key to keeping me grounded and moving forward. But at the end of a long day, my favorite way to unwind is coming home to my partner, Brandon, and my German Shepherd, Freya.
What do you hope to achieve in the future?
I hope to restore all nine estuaries in Hood Canal, ensuring healthier ecosystems for future generations. I believe it's essential for children living in the Hood Canal watershed to understand the importance of its habitats, as they are the future stewards of this environment. By fostering a connection to nature at a young age, we can inspire a lifelong commitment to conservation, helping to preserve the water quality, wildlife, and natural beauty of this unique region.
Kelly Shumaker, Owner of Valley Feed LLC
Belfair, WA
“Not everyone will see your business the way you do, and not everyone will support you. That’s okay.”
-Kelly Shumaker
What inspired you to start your business?
The idea for Valley Feed LLC came from a friend while we were on a jog together. I’ve always been a horse owner, and when the old feed store in Belfair shut down, I struggled to find the right nutrition for my horse and dog. My friend suggested, "You should open a feed store," and that idea stuck with me. At the time, I had been a stay-at-home mom for seven years, and my husband, who was working full-time, told me he could build a barn for the business. Every evening, we worked on making it a reality. With an SBA loan, we were able to open within a year. That was over 20 years ago, and we’ve been growing ever since.
What has been your biggest challenge, and how did you overcome it?
There hasn’t been just one big challenge—running this business has been a continuous learning experience. I never went to school for business, so I had to teach myself everything: policies, merchandising, bookkeeping, taxes. When we expanded from a small barn to a warehouse with forklifts, it became clear that I needed to hire employees. Learning how to be a leader and a good boss was something I never expected to take on, but over time, I’ve learned so much from every employee who has worked here. The journey has been full of lessons, and I’m still learning every day.
What motivates you to keep going?
Honestly, I don’t have a choice. I do this for myself, my family, and my community. No one is going to do it for me. The struggles, the break-ins, the challenges small business owners face—it’s not easy. The playing field is uneven when competing with the bigger box stores, but you figure out a way. After COVID, business exploded, and at one point, I even considered selling. I knew I needed to make my workspace a place I wanted to be again. In 2021, I spent time remodeling and opened a boutique within the store, offering unique and reasonably priced women’s clothing. That’s been one of my favorite parts of the business—it reignited my passion.
How do you define success?
Success, for me, is about running my business with honesty and integrity. That includes how I treat my employees, vendors, and customers. It’s about being able to serve my community with fair prices and great customer service while staying true to my values.
Supporting local businesses and sports teams is a big part of that. Sponsoring local teams and providing a space to promote other small businesses—whether through selling their products in my store or advertising for them on social media—means everything to me. Seeing their success grow alongside mine reinforces that I’m on the right path. If I can keep growing while uplifting others in my community, then I know I’m doing something right.
What advice would you give to someone just starting out?
Don’t take things personally. Not everyone will see your business the way you do, and not everyone will support you. That’s okay. Find a mentor, build a support system, and connect with peers in your industry. Many business owners keep things to themselves, but if you find the right people, they can be a great resource. Surround yourself with those who understand the challenges and can offer guidance.
How do you balance work and personal life?
For a long time, my life was all about my business and family. Now, I’m working on giving myself grace and focusing on maintaining balance. Over the years, my favorite thing to come home to has changed—my kids are grown, and we’re empty nesters now. We don’t even have animals anymore. But family is still everything to me. I also love spending time outdoors; this area is unique, and I try to enjoy it as much as I can.
What are your future goals?
One of the things I love most is bringing in products from other small businesses and watching the community support them. Belfair needs Valley Feed, and my goal is to continue providing excellent service, fair prices, and high-quality products. As long as we can keep expanding our offerings and making sure our customers feel valued, I know we’re on the right path.
Jennifer Beierle, Budget & Finance Manager for Mason County
Mason County, WA
“Keep learning and setting goals.”
-Jennifer Beierle
What inspired you to pursue your career path?
I was born and raised in Mason County and grew up in Union, Washington. When I had my daughter at 17, I knew I needed a career that would provide stability for both me and my daughter. I wanted something practical with strong job prospects, and accounting seemed like a great fit.
I joined Running Start, which let me take college classes while finishing high school, and by the time I graduated, I only needed three more quarters to earn my associate degree in accounting.
From there, I got my first job at a local doctor’s office, then moved into public works finance. In 2013, I completed my bachelor’s in accounting. In 2018, my current position of budget and finance manager opened, and I went for it! Looking back, I’ve always been drawn to numbers and business, so it just made sense.
What motivates you in your profession?
I love the networking side of my job—meeting people, hearing different perspectives, and learning what’s happening at the local, state, and even federal levels. At the end of the day, I like solving problems and finding ways to make things run more smoothly.
What mistake taught you the most in your career?
Like everyone, I’ve made mistakes, but I don’t let them weigh me down. My mindset is always: What can I learn from this, and how can I do better next time? I’m constantly looking for ways to improve, not just for myself but for whoever comes next in my role. I want to make things as clear and efficient as possible.
What advice would you give to someone just starting out?
When you’re young—especially if you’re a young mom—everyone has advice for you. It’s okay to filter through it and take what resonates with you. Listen to people you trust, especially those who are where you want to be. My husband and I have been together for close to 32 years. If we had listened to all the advice we received, we probably would not have stayed together.
What do you wish you could tell your younger self?
Trust your instincts. You know more than you think you do. It’s okay to be quiet by nature. The loudest person in the room is usually not the most knowledgeable.
How do you balance work and personal life?
Balancing work and personal life can be a challenge, but I believe in making the most of my time. Outside of work, I love running—it’s something I’ve shared with my oldest daughter. In fact, we even ran a half marathon together recently!
While running has been a bonding activity with one of my daughters, my younger daughter takes a different approach to life. She gave cross country a try in high school but hasn’t developed the same passion for running. Instead, she inspires me in her own unique way.
For me, it’s all about setting goals and finding joy in the things I do, whether that’s spending time with family and friends, traveling, or working toward personal achievements.
What do you hope to achieve in the future?
Right now, I’m working on becoming a Certified Public Finance Officer (CPFO), which is a two-year program. Beyond that, I want to keep improving how things are done in my role. If I can make processes easier for the next person who steps into this job, I’ll consider that a success.
Any final advice?
Try to surround yourself with people who uplift and inspire you. Seek mentors who genuinely have your best interests at heart, and be discerning about the advice you follow. The right guidance can make all the difference in your journey.
Erica Adams, Owner of Jalisco Tortilla Factory | Maggie’s Market + Café
Shelton, WA
“It’s not easy, but if it were, everyone would do it.”
-Erica Adams
What inspired you to take over the family business?
Jalisco has been a part of my life since childhood—my parents started the business in 1997, and I naturally gravitated towards helping. I originally owned a coffee stand but felt pulled to support the family business. When my mom retired, I came on board full time in August of 2012. Though this wasn’t always my dream, I embraced the challenge and pushed the business forward. Nearly 30 years later, Jalisco continues to evolve. In 2020, I knew it was time for a change, so I revamped the retail store and created Maggie’s Market, which is now Maggie’s Market + Café.
What does a typical day look like for you?
My mornings start with getting my kids ready for school alongside my husband, Torry. As business owners, our goal has always been to create a work-life balance that allows us to be present for our family. I also have my niece with me most days, so family is at the core of my daily routine. Once work begins, my time is spent managing operations, collaborating with my team, and staying creative.
What challenges have you faced as a business owner?
One of my biggest challenges has been overloading my plate—there's always so much going on, and I sometimes feel like I’m forgetting something. Time away from my family has been a major sacrifice, but I try to balance it as best as I can. Another challenge has been proving myself in an industry where people sometimes discount my abilities because I’m a woman. I learned a lot from my dad, including how to work on machinery, and I’ve never shied away from doing repairs myself. Some people are surprised by that, but it’s just part of who I am.
How has being a woman influenced your work?
I've always been eager to learn and work on machinery, which isn’t something people always expect from a woman. That mindset was shaped by my dad, and I carry that confidence into my work. My mom and sister have also been huge inspirations—my sister, especially, she is my rock.
What advice would you give to someone just starting out?
Don’t sweat the small stuff. It’s easy to put too much energy into things that won’t matter in the long run. Learn from your mistakes, but don’t get stuck on them. Even the most driven people need to give themselves grace. I always ask myself, whose expectations am I fulfilling? It’s important to set your own goals and not let outside pressure define your path.
What personal values guide you in business?
People before profit—that’s what it all comes down to. I care about my community and the people who work for us. I know that for many, this isn’t a forever job, but we make sure they leave with valuable skills, like customer service. It grinds my gears when people say something is “too high-end for Shelton.” You can build something great in Mason County if you do it the right way. It’s not easy, but if it were, everyone would do it.
How do you balance work and personal life?
At the end of the day, family comes first. My favorite way to unwind is sitting down to talk with my sister or enjoying a good meal—king crab is my go-to. My husband, my children, siblings, and close friends keep me grounded, and I make sure to prioritize time with them despite the demands of the business.
What are your future goals?
I want to open a venue and bring new experiences to Mason County. Entrepreneurship is always on my mind, and I love being a soundboard for other creative people. I believe we’re often restricted by traditional 9-to-5 jobs, and I want to create elevated experiences that allow people to explore their creativity in new ways.
Kelsie Rudnick, Owner of The Shopper
Shelton, WA
“If there’s a will, there’s a way.”
-Kelsie Rudnick
How did you get to where you are today?
Before I bought the business, I worked in retail management. I always had a strong desire to lead, and nine years ago, I joined The Shopper and started building my portfolio. My retail management skills came in handy. In the summer of 2021, I purchased the business from my parents and got to work on my ideas for growth. Today, I’m proud to say that we have a solid team, low turnover, and great equipment.
What has been your biggest challenge, and how did you overcome it?
In October 2022, just a year after purchasing the business, I had my second child. The business needed my full attention, but so did my family. Determined to make it work, come hell or high water, I sometimes found myself bringing my three-month-old baby to work. Despite being stretched thin, I stayed focused and addressed one issue at a time, navigating through those challenging moments. It was tough, but persistence carried me through.
How does being a woman influence your work?
Most people are surprised to learn that I am not only a woman but also a young business owner. As a woman, I have to juggle multiple roles—being a boss, a mother, a wife, and a leader. At times, the mental load is overwhelming, but in the end, it’s all worth it. Women in business often carry an unseen weight, but the ability to balance it all is both a challenge and a reward.
What advice would you give to someone just starting out?
Of course, you’re going to worry. Owning a business is a huge risk and commitment. It takes dedication, determination, and an incredible amount of hard work—but it’s worth it. The rewards far outweigh the challenges. I take great pride in my professional life and have made it my mission to create a positive work environment at The Shopper. The biggest benefit of owning a business is the flexibility it provides for my family—I get to be present for them while also providing for them.
What legacy do you hope to leave?
I believe that determination and hard work can get you through anything. “If there’s a will, there’s a way.” Show up for yourself, your team, and your family. And most importantly, lead by example.
How do you take care of yourself outside of work?
I make it a priority to manage my stress. I fuel my body with healthy foods, take walks, and enjoy little moments of self-care, like doing my own manicures. It’s the small things that make a difference—when I look good, I feel good.
What inspires you most about the work you do?
I love solving problems. You’ll often hear me say, “Let me figure this out.” The creative process of transforming a client’s concept into a tangible product is incredibly rewarding. I’m also passionate about the balance of being both a mother and a business owner. I don’t think the parent side of entrepreneurship is discussed enough, but it’s an essential part of my journey.
Monica Rocha, Owner of Taqueria Las Palmas
Shelton, WA
“The rewards are always worth the struggles.”
-Monica Rocha
What inspired you to start your business?
We opened Las Palmas in 2000 after moving from Mount Vernon. I was working at the Department of Licensing, but we wanted a new challenge. Shelton was unfamiliar with authentic Mexican food, and the first three years were tough, but we persevered. A year after opening, we bought our first house, and soon after, we had our son and daughter. The struggles were real, but the rewards were greater. We built something strong, and now I get to share my culture and passion with the community every day.
What advice would you give to someone just starting out?
You got this! There were so many times I wanted to give up, but life is about living, not getting stuck in fear. Push forward, embrace challenges, and believe in yourself. The rewards are always worth the struggles. Look for opportunities because they are out there. Surround yourself with people who uplift you and never stop learning.
What has been your biggest challenge, and how did you overcome it?
Losing our house to a fire in September 2020 and then facing the challenges of COVID was devastating. We lost everything, including our pets. But you don’t realize how strong you are until you have to be. In tough times, you can cry or dust yourself off and keep going—I chose to keep going. It was a moment of reflection that taught me resilience and gratitude. Life is unpredictable, but what matters is how you rise after falling.
What motivates you to keep going?
My kids. They are my biggest source of strength. They’ve grown up in this business and understand the value of resilience. Hardship teaches appreciation, and they remind me every day why I do what I do. My customers also motivate me—I love meeting people, hearing their stories, and being a part of their lives. This business is more than just a restaurant; it’s a community.
How do you define success?
Success isn’t about wealth or achievements—it’s about raising kind, responsible children who feel loved and supported. If my family is happy and thriving, I’ve succeeded. It’s also about making a positive impact. If I can inspire just one person to pursue their dreams, that means everything to me.
How do you balance work and personal life?
I have a golden rule—no talking about work at home. When I step away, I focus on my family, enjoying life’s little moments. I also prioritize self-care with spa days and vacations whenever possible to recharge. Taking time for yourself is just as important as working hard. Balance is key, and it allows me to show up as my best self for both my business and my loved ones.
What keeps you inspired?
Prayer is a big part of my daily routine. Right after I serve my first customer, I take a moment to pray. It centers me and reminds me why I’m here. I also stay inspired by looking at how far we’ve come. From those difficult first years to building a thriving restaurant, every step of the journey has been worth it. My customers, my family, and my faith keep me moving forward.
What legacy do you hope to leave?
Kindness. The world needs more understanding and less judgment. I hope to be remembered as someone who helped others, built something meaningful, and made a difference. My mother always taught me that failure is okay as long as you keep moving forward, and I want to pass that wisdom on to others. I want my children to know that with hard work and determination, anything is possible.
When we support women-owned businesses, we’re not just making a purchase—we’re investing in economic growth, innovation, and a stronger community. Women entrepreneurs bring fresh ideas, create jobs, and contribute to the unique character of our local economy. Choosing to buy from women-owned businesses helps build a more inclusive and resilient marketplace where everyone benefits. Together, we can foster opportunity, empowerment, and lasting success.
As the month progresses, be sure to check back as we continue to highlight more incredible women and their stories here!
*Last update was made March 26, 2025 at 10:45 am.
